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Digital Media Strategist

Company: Red Deluxe Brand Development
Location: Memphis
Posted on: February 23, 2021

Job Description:

Digital Media StrategistPosition-at-a-Glance:This is a mid-level role on our Media team. Our clients are looking to Red Deluxe for results-oriented strategies in programmatic, social, digital video and audio, and emerging media. As a Digital Media Strategist, your input has a direct impact on our clients' success.Duties include: * Developing effective digital media buying strategies across programmatic and social media as well as other emerging technologies* Negotiating ad space and runs with various media outlets* Participating in media planning to identify target audiences and craft effective campaigns.* Working with the account and creative teams to ensure content is effective and performing as planned.Job Brief Red Deluxe is looking for a Digital Media Strategist to negotiate and buy digital and social media advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the most effective possible prices.In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. Your goal will be to continuously optimize ad exposure through consistent and detailed report development and client collaboration.Responsibilities * Collaborate with account team to formulate client media plan and execution* Help identify target audiences and plan digital media campaigns* Plan and place media schedules and adjust as needed* Ensure ads are creative and displayed appropriately and on time* Provide consistent budget updates to vendors/partners and account teams* Optimize plans and budgets according to the best media mix* Monitor costs and return on investment (ROI)* Regularly report to clients (weekly) and build long-term relationships* Experiment with new platforms and channels* Requirements * Proven experience in digital media buying or similar role; additional experience in traditional (print, broadcast, outdoor) media is big plus* Familiarity with media buying, planning and research* Interest in following advertising and media trends* Working knowledge of media analytics software and buying platforms* Excellent communication and negotiation skills* Organizational and multitasking abilities* Attention to detail* Critical thinking skills* BSc/BA in Marketing, Advertising or related fieldSubmit your resume, cover letter and any portfolio elements to: jobs@reddeluxe.com

Keywords: Red Deluxe Brand Development, Memphis , Digital Media Strategist, Advertising , Memphis, Tennessee

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