Marketing Specialist Content & Social

Company: Edelbrock Group
Location: Memphis
Posted on: January 16, 2022

Job Description:

Fast-growing multi-brand performance automotive organization is looking for a full-time Marketing Specialist Content & Social and ace wordsmith who can build dynamic content and stories that relay the overall message of innovation behind our products and our passion for the "automotive enthusiast" lifestyle.

To be successful in this position, you will be responsible for ideation, creative concept development and weaving all components of a story from start to finish through a variety of mediums and channels. You will be able to recognize or define content needs, understand target audiences, build measures to track success and continually improve upon your skills. You will become the voice of each brand and maintain the overall message of innovation and passion while collaborating with cross-functional marketing, product, brand and digital teams to produce assets and materials on-time, on-budget and on-brand. You will be able to collaborate with creatives to help shape brand assets to align visually with the written message. You will be a flexible writer with the ability to develop content and communication for teams in and outside of marketing; write or shape headlines for print, outdoor and digital ads; write long form content for print, blogs and brochures; write press releases, packaging descriptions, website page copy, product descriptions for catalog and web, email copy, video scripts and other.

Requirements:
A bachelor's degree in Communications, Marketing, Public Relations, English, Creative Writing or related field. Consideration will be given to candidates who have over 5 years of industry experience in a similar role if they do not have a bachelor's degree.
Minimum 2 years in a copywriting position at an agency or corporate environment
Stellar problem-solving skills and strong analytical skills
Ability to conduct sophisticated and creative analysis, yet translate those results to easily digestible messages, communications and storylines
Flexibility and ability to adjust on the fly to new demands; work with a sense of urgency
An outgoing, friendly, can-do attitude that thrives in a collaborative team environment
Excellent grammar, spelling skills and proofreading skills
Experience with WordPress website management (uploading content, images or new pages) Knowledge of incorporating SEO keywords into web content, writing page meta tags and image caption descriptions for websites (web accessibility)
A working knowledge and understanding of various writing styles: AP, APA, Chicago and MLA
Interviewing experience

Preferred, but not required:
Automotive experience
Experience working at an agency or on multiple projects at once
SEO and SEM; understanding of UX/UI design principles

Keywords: Edelbrock Group, Memphis , Marketing Specialist Content & Social, Advertising , Memphis, Tennessee