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Sr. Marketing Manager, Merchandise Marketing

Company: AutoZone, Inc.
Location: Memphis
Posted on: November 26, 2022

Job Description:

Position Summary: AutoZone, the leading retailer and distributor of automotive replacement parts and accessories in the U.S., is looking for a strategic, results-driven Sr. Marketing Manager to develop the omnichannel marketing strategy for specific merchandising categories (e.g. oil, battery, brakes, performance chemicals, etc) and to oversee the expansion of the AutoZone Media Network. This role is critical in building positive relationships across Merchant, Marketing, Ecommerce, and IT teams. Keys to success include increases in customer engagement, vendor funding, site traffic and transactions in AutoZone stores (offline and online). This person will provide strategic, analytical, and operational leadership for the Merchandise Marketing team with focus on evolving the AutoZone Media Network, refining current processes and protocols across Marketing and Ecommerce, leading the development of new initiatives (omnichannel experiences, promotional plans, tracking, and reporting), and partnering with Merchandising teams and their vendor partners (e.g. Mobil1, Valvoline, Bosch, RainX, Sylvania, etc). This person will have responsibility, both strategic and tactical, to lead a team that can influence category marketing plans inclusive of all media and promotional channels. This is a high visibility role that regularly interfaces with leadership at the Director, VP and SVP level across Marketing, Ecommerce, and Merchandising. The pace is fast and the ability to impact the business is great. Job Responsibilities include but not limited to

  • Work with senior Merchandising leadership to develop long and short-term marketing strategies that develop into relevant campaigns, promotions and/or other multi-channel executions that result in measurable traffic, conversion and/or sales (in store and online)
  • Develop, present and execute a 3-5 year roadmap for the expansion of the AutoZone Media Network
  • Identify and execute first party targeted marketing opportunities through the AutoZone Media Network by working across merchandising vendor partners and Marketing/Ecommerce cross-functional teams
  • Guide team in the development of category-specific multi-channel plans that start with the customer based on competitive analysis, consumer insights/segmentation research, customer analytics and financial data (business performance)
  • Lead development of strategic and tactical plans for seasonal cross-category marketing efforts including but not limited to events such as Tax Time, Holiday and Black Friday and overseeing cross-functional team on execution of marketing plan
  • Partner with Marketing (Brand, CRM, Loyalty, Media), Ecommerce, Merchandising, Store Operations, and Pricing to identify priorities across categories and execute multi-channel marketing initiatives and plans
  • Mentor, coach and develop the Merchandise Marketing team Supervisory Responsibility:
  • This position has direct reports (1-3) Position Skills and Requirements: REQUIRED:
  • Must have a Bachelors degree in Marketing or Business; MBA strongly preferred
  • Minimum 10 years of experience in retail, automotive or QSR marketing industry
  • Solid experience managing, coaching and developing a team, including external agency partners
  • Strong leadership skills; proven ability to work successfully in fast paced change oriented environment, to navigate a complex, matrixed organization and to build positive relationships across an organization as well as with outside partners
  • Proven ability in applying and leveraging consumer insights, customer analytics and business metrics to interpret and inform marketing plans
  • Exceptional verbal and written communication and presentation skills

Keywords: AutoZone, Inc., Memphis , Sr. Marketing Manager, Merchandise Marketing, Executive , Memphis, Tennessee

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