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Sr. Director Marketing

Company: Wright Medical
Location: Memphis
Posted on: July 15, 2019

Job Description:

Job Title:Sr. Director Marketing - Memphis TNJob Description:

As the Premier, High-Growth Extremities and Biologics Company, Wright Medical is currently in search of a Senior Marketing Director. The Senior Marketing Director - Core Brands, will be a strategic thinker and a self-starter with the ability to work independently to deliver business results. The successful individual will be portfolio minded and able to balance the short-term needs with the long-term goals of the overall organization while considering and respecting the partner marketing franchises. The Senior Marketing Director - Core, will lead in the execution of marketing strategies contributing to the maximization of revenue growth and market expansion of Wright Medical's Core portfolio. Responsibilities will include upstream marketing and downstream execution of new and in-line products.

Essential Job Functions:


  • Commercial Results - Achieve business plan objectives of sales, gross profit, inventory and price on an annual basis.
  • Leadership - Leading a direct report team and cross functional teams to achieve business goals. Develop a people strategy that focuses on growth and development across the entire marketing organization.
  • Product Launch - Leading and executing impactful product launch through integrated marketing planning. Launches including the development of surgeons, hospitals, patients, payers, etc, price strategy, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools. Lead coordination with cross function speed to market teams and other key stakeholders.
  • Portfolio Planning & Product Development - Contribute to portfolio plans aligned to company strategy. Partner with R&D and sourcing counterparts to lead product/ technology licensing, integration & development programs. Responsible for contributing to product scope, providing inputs (based on portfolio gaps), validating product design, and development of launch messaging and materials, set configurations, etc. Demonstrate solid understanding of product development processes and functional areas (quality, regulatory, etc.) to ensure on-time launches.
  • Customer Insights and Analytics - Where appropriate, execute market research initiatives around customer needs and product validation. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.).
  • Business Planning & Execution - Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior. Partner with the sales force and field marketing to effectively deploy.
  • General Business Support - Develop positive relationships with surgeon customers and key targets. Partner closely with Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.

    Education and Experience:

    • A minimum of a Bachelor's Degree is required; MBA is preferred.
    • A minimum of ten (10) years of experience in the following fields is required: Marketing, Sales, Product Management, and/or Product/Brand Marketing.
    • Experience in the medical device industry and orthopedics is strongly preferred.
    • Excellent written and verbal presentation abilities and develop effective working relationships with business partners and external customers is required.
    • Previous project management experience is preferred.
    • Strong organizational skills with the ability to successfully lead & deliver on multiple priorities in a dynamic environment is required.
    • Exceptional interpersonal skills and the ability to make effective marketing presentations to small and large groups are required.
    • Proven strong analytical capabilities and the ability to work independently, proactively, and as a part of a team is required.
    • The ability to work with cadavers and within an Operating Room setting is required

      If you're interested in taking on a new challenge at a high-growth company that is committed to delivering innovative, value-added solutions improving quality of life for patients worldwide, we invite you to apply today. We offer competitive compensation and full benefits to include education assistance and 401k.

Keywords: Wright Medical, Memphis , Sr. Director Marketing, Executive , Memphis, Tennessee

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