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Senior Director, US Knee Commercial Marketing

Company: Smith & Nephew
Location: Memphis
Posted on: September 15, 2020

Job Description:

Senior Director, US Knee Commercial Marketing Memphis, TN

US - Field

Job Description The U.S. Knee Senior Director is responsible for directing efforts on leading, planning, and executing downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive Knee Reconstruction Market. The Senior Director will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training to create and implement effective marketing strategies and drive commercial execution. The candidate will actively contribute to leading the Knee Reconstruction Business towards continued growth and organizational development, while building best-in-class marketing capabilities. This position is highly visible internally and externally.

Responsibilities:

Develop and maintain a deep understanding of the Knee reconstruction market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approach

Responsible for developing and executing go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.

Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue each product category.

Annually create and present marketing plans to the Director of Knee Marketing.

Participate in a monthly review of progress and updates for the Supply Chain and Global Business

Oversee channel readiness execution, prioritize market/territory roll-outs, plan and execute local training and road shows, support events as subject matter experts

Work with Sales Leadership to develop tools and resources to support their efforts on the product lines

Deploy pricing guidelines into local markets, manage pricing exceptions process, and provide geography-specific input into pricing decisions.

Recommend potential reference sites, assist with site relationship management, elevate solicited interest from sites to Global Clinical and Health Evidence

Support the annual business planning process for assigned region, partnering with global marketing, sales management, medical education, sales training, digital, and supply planning

Create and monitor key performance indicators in assigned region and lead the remediation effort to drive deeper market penetration of assigned products

Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions

Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.

Cultivates relationships with key customers, internal stakeholders and the sales organization.

Location: Memphis, TN

Experience: 5 years business in marketing leadership or 3 plus years in orthopaedic marketing experience.

Competences:

- Strong leadership, motivation and team building skills

- Strategic thinker with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive value

- Highly collaborative with ability to meet needs of multiple stakeholders

- High energy and engaging; Ability to build relationships and influence across a global organization

- Excellent, confident communication skills with the ability to communicate with and present to audiences at every level

- Proven aptitude for determining the optimal way to position products in the market

- Excellent communication, relationship-building, and project management skills are critical to success

- Proven ability to successfully manage multiple projects in a dynamic environment with a sense of urgency

- Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities

- Excellent verbal, written and presentation skills

- Understanding of competitive products and go to market models is a plus

- Understanding of direct and in-direct sales channels is a plus

Travel Requirements:  Yes, travel required

Posted 25 Days Ago

Full time

R44790

About Us Smith & Nephew is a global advanced medical technology business. We support healthcare professionals in more than 100 countries to improve the quality of life for their patients. Since 1856, when our founder T.J. Smith developed a new method for refining cod liver oil, and in World War One when his nephew led the supply of wound care products, to the present day, Smith & Nephew continues to pioneer health solutions.

Through our market leadership positions in Sports Medicine, Trauma, Orthopaedic Reconstruction and Advanced Wound Management, our 16,000 employees continue to improve outcomes and expand access, constantly striving to create value for healthcare professionals, patients, payers and shareholders.

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Keywords: Smith & Nephew, Memphis , Senior Director, US Knee Commercial Marketing, Other , Memphis, Tennessee

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