Account Executive
Company: WATN/WLMT
Location: Memphis
Posted on: January 12, 2021
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Job Description:
JOB DESCRIPTIONJob Summary: WATN/WLMT is seeking a passionate
and driven individual to join our team as an Account Executive. The
Account Executive specializes in creating new and incremental
television and digital revenue. The primary job responsibility
involves identifying new prospects and presenting customized
multi-platform advertising solutions focused on the customer's
return on investment. The Account Executive is also responsible for
retaining and growing their developed accounts through insight
proposals, proof of performance, and maximizing all station assets.
This position offers both a base salary and huge opportunity to
grow your income through a rewarding commission
structureRESPONSIBILITIES* Create a strategic business plan with
sales management to meet and exceed all revenue goals and targets
on a monthly, quarterly, annual basis.* Develop advertising
solutions for new customers that deliver results to their
customers. Work target accounts in the pipeline. Conduct Needs
Analyses and account reviews to uncover the customer's most
essential needs.* Possess a deep understanding of local and
regional business vertical segments and constantly seeks to learn
more.* Able to demonstrate product knowledge and value to their
customers.* Able to explain the benefits of Digital and its
integration with TV, in tandem with digital personnel.* Effectively
negotiate with customers to meet a winning return on investment.*
Upsell current customers by providing proof of performance and
solid results.* Collaborate with Account Manager to provide timely
and accurate traffic instructions; conducts account maintenance
including make-goods posts, and aging/collections.* In
collaboration with pre-sales team, create and deliver formal
written and verbal presentations to clients.* Use CRM to manage day
to day activity, build a pipeline and ensure execution.* Use CRM
tool for projections, weekly.REQUIREMENTS* Passion for growing
clients' business, a hunger for finding and cultivating new leads
and a desire to grow your skill sets each day.* College Degree*
Previous sales or marketing experience is a plus* Ability to think
and lead strategically* Proven problem solver* Excellent
interpersonal and leadership skillsAbout TEGNATEGNA Inc. (NYSE:
TGNA) is an innovative media company that serves the greater good
of our communities. Across platforms, TEGNA tells empowering
stories, conducts impactful investigations and delivers innovative
marketing solutions. With 63 television stations in 51 U.S.
markets, TEGNA is the largest owner of top 4 network affiliates in
the top 25 markets among independent station groups, reaching
approximately 39 percent of all television households nationwide.
TEGNA also owns leading multicast networks True Crime Network and
Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions
to help businesses reach consumers across television, digital and
over-the-top (OTT) platforms, including Premion, TEGNA's OTT
advertising service. For more information, visit
www.TEGNA.com.TEGNA Inc. is a proud equal opportunity employer. We
are a drug free, EEO employer committed to a diverse workforce. We
encourage and consider all qualified candidates regardless of race,
color, religion, national origin, sex, age, marital status,
personal appearance, sexual orientation, gender identity, family
responsibilities, disability, enrollment in college or vocational
school, political affiliation, veteran status or genetic
information.
Keywords: WATN/WLMT, Memphis , Account Executive, Other , Memphis, Tennessee
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