Strategist-Digital Content - HS Communications Corporate

Company: Baptist Memorial
Location: Memphis
Posted on: May 28, 2023

Job Description:

Summary
The Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.
Responsibilities

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  Completes assigned goals.
  
  
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  Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.
  
  
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  Looks for new ways to expand the Baptist digital presence.
  
  
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  Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.
  
  
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  Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.
  
  
  Requirements, Preferences and Experience
  Education
  Minimum: Bachelor's degree
  Experience
  Preferred: 7 years creating and implementing digital content strategy
  Minimum: 5 years creating and implementing digital content strategy
  Special Skills
  Preferred: Understanding of web design basics
  Minimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tactics
  About Baptist Memorial Health Care
  At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.
  At Baptist, We Offer:
  
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    Competitive salaries
    
    
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    Paid vacation/time off
    
    
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    Continuing education opportunities
    
    
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    Generous retirement plan
    
    
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    Health insurance, including dental and vision
    
    
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    Sick leave
    
    
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    Service awards
    
    
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    Free parking
    
    
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    Short-term disability
    
    
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    Life insurance
    
    
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    Health care and dependent care spending accounts
    
    
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    Education assistance/continuing education
    
    
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    Employee referral program
    
    
    Job Summary:
    Position: 1894 - Strategist-Digital Content
    Facility: BMHCC Corporate Office
    Department: HS Communications Corporate
    Category: Marketing and Communications
    Type: Non Clinical
    Work Type: Full Time
    Work Schedule: Days
    Location: US:TN:Memphis
    Located in the Memphis metro area REQNUMBER: 13724

Keywords: Baptist Memorial, Memphis , Strategist-Digital Content - HS Communications Corporate, Other , Memphis, Tennessee