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Student Marketeer - Wing - Lemoyne-Owen College

Company: Red Bull North America
Location: Memphis
Posted on: October 12, 2019

Job Description:

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different. * Location Memphis, Tennessee, United States

* Schedule Part-time

* Organisation Red Bull North America



Become a credible product and brand expert: know the product ingredients and brand values

Live and breathe the brand personality and company values, representing Red Bull in a premium way through everyday interactions with consumers or customers

Grow our consumer base within the collegiate community by competently fielding questions and seeding the product at the right place and & time on and around campus

Build sampling mission plans for key consumption occasions (study, gaming, at-work, social, and fitness) within the territory that drive trial and win the broader target consumer base

Identify opportunities while building and executing an innovative campus plan that engages students and brings the brand to life

Create and maintain strong relationships with key local individuals, campus clubs, and organizations

Drive digital engagement with the brand through authentic social media content while remaining within FTC guidelines and using the hashtags to demonstrate association and employment with RBNA

Create unforgettable brand experiences for consumers by providing assistance at Red Bull owned as well as Red Bull supported third party events



Operate & treat the Red Bull Mini Cooper with care, maintaining its premium appearance while obeying all speed limits and traffic laws

Follow the 8 Step Sampling technique:

Hand select the consumer based on targets and spontaneous opportunities

Customize the message to the consumer in the interaction

Create natural and engaging conversation around past consumption

Introduce Red Bull functionality

Be open and prepared to listen to consumer perceptions

Respond appropriately to negative perceptions

Offer the consumer a suitable chilled product

Report back with consumer insights and marketing activity

Show love for the details in all areas of your role

Foster a collaborative environment by communicating regularly and sharing ideas

Accurately plan & report your activities in a timely manner via the dedicated online platform, Red Bull University 3.0

Develop relationships with & assist the Student Marketeer Student Brand Manager with marketing, planning, & event executions

Contribute to the development of the Red Bull Media business by providing local insights, trends, and opportunities

Maintain cleanliness of the Red Bull storage unit and manage inventory



Drive visibility and availability of the product by placing POS and passing on sales opportunities to the Consumer Collecting Specialist and Distributor Partner Manager within the territory

Build relationships with local sales account managers to ensure availability and visibility of the product

Collaborate with sales teams to open new distribution points on campus and beyond

Keep Red Bull top-of-mind in sales accounts by leveraging relevant assets from the World of Red Bull

Ensure perfect execution of defined store standards


High School Degree or equivalent required, University enrollment preferred

Fluent in English, additional language skills an advantage

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law..

Keywords: Red Bull North America, Memphis , Student Marketeer - Wing - Lemoyne-Owen College, Other , Memphis, Tennessee

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